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Browse Properties

Our Philosophy

1. Understand and Leverage the New Law (2024-2025 Changes)

Recent changes—spurred by the NAR settlement (2024) and California regulations—now require that buyer’s agents negotiate their compensation directly with buyers, not rely on seller-paid commissions. This gives us a strategic opening to:

Emphasize transparency and value.
Require a signed buyer representation agreement (BRA).
Charge a standard fee (e.g., 2.5%) directly from buyers.
Offer premium services tailored to high-net-worth clients.

Legal requirement: We must disclose in writing how and how much we are paid, and buyers must sign a BRA for us to get paid if the seller doesn’t offer compensation.

2. Design our Luxury Service Offering (“Concierge-Level Real Estate”)

To justify a rigid 2.5% buyer-paid commission in the luxury market, our customer experience must be impeccable:

A. Services to Include:

Private home previews & luxury chauffeur-driven tours
Partnership with financial advisors/mortgage brokers
VIP escrow and inspection scheduling - 1st inspection paid by us
Post-closing white-glove services (e.g., move-in concierge, interior design consults)
Market insights, lifestyle reports, and local luxury intel

B. Tools to Present This:

Build a luxury presentation deck (digital + printed)
Showcase our buyer journey flowchart
Maintain a high-end website (Squarespace, WordPress, etc.) with intake forms
Use testimonials, luxury branding, and video walkthroughs

3. Structure the Buyer Relationship Contract

Requirements:

Use CAR Form: Buyer Representation and Broker Compensation Agreement (BRBC) or our brokerage’s approved form.
Include:
- Minimum compensation rate (e.g., 2.5% of purchase price)
- Duration (6 months is standard)
- Termination clause (define conditions)
- Exclusivity clause (no dual representation or working with other agents)

4. Pre-Qualification and Intake Process (our Gatekeeping Tool)

Develop a rigid but elegant onboarding process:

A. Website Intake Form Should Collect:

Full name, contact info
Budget + preferred areas
Pre-approval or pre-underwriting letter upload
Timeline to buy
Agreement to exclusive representation and commission terms

B. Manual Vetting:

Review documents before scheduling calls
Require a 15-minute screening call (can be virtual)
Only send Buyer Representation Agreement after approval

5. Compliance & Legal Notes

Stay within CAR and DRE guidelines at all times.
Document all disclosures and maintain a written trail.
Do not coerce—make compensation expectations clear before showing any property.
Always use forms approved by our broker and updated per 2024 law.

6. Marketing Language Ideas

“Exclusive. Intentional. Discreet.”
“Luxury representation for financially ready buyers only.”
“My clients don’t compete. They close.”
“I don’t work with everyone—only serious, pre-approved buyers looking for concierge real estate.”

Pro Tip:
We're not just selling homes. We're offering luxury-level decision-making support. If our confidence matches our clarity, elite clients will respect our structure—especially if it protects their time and outcomes.

Work With Us

We’d love to hear from you! Whether you’re buying, selling, or just exploring your options, we're here to provide answers, insights, and the support you need. Contact us and start planning your next move.